Website and Creative Specialist

Position Title:

Website and Creative Specialist


Transaction Structuring


Business Strategy and Communications


Manager, Corporate Marketing and Communications Services

Position Purpose

The Website and Creative Specialist will focus on achieving IO’s purpose, respecting our values and exceeding our corporate objectives. The Specialist will adhere to the highest standards of ethics and judgment. The Specialist will lead by example to challenge himself/herself to exceed expectations set by the team as expressed in the team slogan: A team of awesome people and high performing professionals who strive to be creative and proactive, earn trust and respect, and achieve excellence. The purpose of the position is to improve, redevelop, maintain and update Infrastructure Ontario’s external website, intranet and print media, as well as produce high profile corporate reports. Activities will help to promote awareness of IO and resilience of the brand and build support for IO primarily with external partners and clients using modernized and enhanced technologies and marketing communications tools.

Key Function and Responsibilities

1. Accountability

  • Strive to exceed expectations set in IO's purpose, values and corporate objectives.
  • Achieve results for Business Strategy and Communications and input in to the quarterly summary of results.
  • Adhere to corporate policies, protocols and directives including those related to conflict of interest, procurement, ethics travel and hospitality.
  • Adhere to policies, protocols and directives including government directives, the IO Communications Policy, the Ministry Communications Protocol and requirements of the Advertising Review Board.
  • Implement procurements, expenses and accountability requirements, based on direction from the Manager and in accordance with the delegations of authority.

2. Creative Services

  • Design corporate print resources such as brochures, advertisements, corporate reports and planning documents and graphics.
  • Provide corporate organization-wide design services  including setting and applying branding guidelines and standards to work completed by the Marketing and Communications Services team and other divisions across IO. 
  • Assist with the creation, education, training and implementation and regular review of guidelines and standards with internal and external partners/clients to champion IO's brand standards across the organization.
  • Assist with the design of high priority documents and reports in cooperation with various business units, including:
  • Assist with the branding, art and visual design and coach other units within IO, such as real estate, to comply with guidelines and standards set by Marketing and Communications Services.  
  • Work with external vendors on digital and graphic design projects as needed, including large teams of external service providers such as web development teams, graphic designers and project managers.
  • Develop new templates for communications including internal messages / blogs from the CEO and messages to all staff from the Chair of the Board.

3. Corporate Website Management

  • Support the branding requirements of IO's website.  
    • Work with IO's IT group and third-party consultants to ensure site enhancements meet branding guidelines
  • Maintain and publish new content to the corporate website.
  • Recommend to the Manager new approaches to enhance both external website including branding, user experience, design and capacity during Phase 2 implementation.   Advice should be based on due diligence including:
    • regular survey or feedback of select IO staff regarding potential improvements to the web site;
    • creation of  project governance for the implementation of significant web site upgrades and to establish the budget, timeline, roles, responsibilities, risks and risk management approaches; and
    • presentations to brief the Senior Management Team and the Employee Advisory Council.
  • Assess the implementation of the web site enhancements and apply lessons learned for future implementation of site enhancements.
  • Assist with website compliance with IO's obligations, requirements and best practices pertaining to the French Language Services Act (FLSA), Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario government's visual identity standards for online use.
  • Participate in the IT Working Group to resolve technical issues for all IT requirements for the Business Strategy and Communications team
  • Assist with the uploading of all Open Data content on the website, and ongoing publishing of data on a quarterly basis in order to maintain compliance with requirements.
  • In cooperation with the Manager as well as with engagement of external third-party consultants, assist with the maintenance of the web site.
  • Monitor and report on website and conduct analysis of usage trends and user feedback to identify information gaps and areas of improvement.

4. Internal Communications Intranet

  • Assist with the rebranding, technical design and user experience and of the IO's Intranet site.
  • Assist with technical and design requirements and options for the maintenance and enhancement of IO's intranet in cooperation with IO's IT group.
  • Collaborate with IT and Procurement to procure the work of third party vendors ensuring compliance with procurement processes and manage the scope of work once the work is procured. 
  • Assist with the maintenance and enhancement of IO's intranet.  Decisions will be informed by due diligence including but not limited to:  
    • focus group testing and/or employee surveys to obtain feedback from internal groups;
    • technical due diligence such as IT specifications, scope, budget and project management timeline
    • creation of project governance documents such as Project Charters; and,
    • presentations to the Senior Management Team, SVP and/or EVP regarding progress, risks, outcomes and results of maintenance and enhancement of technical tools.

5. Media Relations and Crisis Communications

  • Contribute to the Communication team's efforts to enhance crisis communications capabilities in the organization that improve projects communications, particularly as they relate to issues management that require web site and/or intranet communication.
  • Advise the Manager of requirements for external and internal websites during crisis communications and be prepared to manage the tools accordingly.

6. Individual Leadership

  • Coach other members of the team.
  • Actively participate in and contribute to Corporate Marketing and Communications Services team's meetings.
  • Contribute to a trusted and knowledgeable team of experts that deliver high quality   communications for our organization and clients. Build productive relationships with other Communications Advisors.


Education and Knowledge

  • Diploma/degree in marketing or design related field.
  • Experience of web development, online publishing and social media development is required.
  • Proficiency in graphics and multimedia software including Adobe Creative Suite 6 (Adobe Photoshop, Illustrator, and InDesign) as well as web applications and programming languages such as HTML and JavaScript.
  • Knowledge of web development principles, conventions and best practices including HTML coding and experience in using a CMS (Content Management System).
  • Knowledge of web accessibility standards/WCAG 2.0.


  • Experience working in either the B2B or public sector environment is an asset.
  • Over 5 years' experience, managing websites implementing rich media strategies. Demonstrated experience in the development of marketing collateral such as brochures, flyers, signage and web graphics.
  • Experience developing and implementing corporate branding principles and guidelines.
  • Experience creating graphics and infographics for use in advertising, published materials, corporate reports, and presentation materials.
  • Experience in social media technologies including YouTube, LinkedIn and Twitter.  Experience in presenting to and coaching others, particularly regarding digital media practices.

Skills and Personal Attributes

  • Web Design (HTML, JavaScript, maintaining and enhancing websites by adding and improving design and interactive Features).
  • Advanced skills using Adobe Creative Suite 6 (Adobe Photoshop, Illustrator, and InDesign), Acrobat Professional, MS Office Suite and web content management software.  Experience using Ektron CMS is an asset.
  • Sound judgment to work with and provide advice to executives.
  • Strong inter-personal skills and confident verbal and written communication.
  • Track-record of working effectively and competently as an individual that demonstrates a strong work-ethic and an ability to be a team player.
  • Ability to routinely manage several projects simultaneously while producing thoughtful, analytical and creative work to a tight deadline.
    Proficient in various computer applications, for example  Windows, Microsoft Project, Word, Excel, Power Point, Visio and Outlook.